The Racing Car Show
Date: 14-17 January 2016
Venue: NEC, Birmingham
For the second year in a row, Silverstone Park enjoyed a successful presence at Europe’s largest motor racing show as a sponsor of the influential Motorsports Industry Association’s members lounge.
Strategically, this sponsorship provided Silverstone Park asset manager MEPC with an opportunity to meet with key figures from the worlds of motorsport and automotive as it continues to develop the estate into a global business destination for the high-performance technology and motorsport (HPT&M) industries.
Click on the video above to hear Silverstone Park Commercial Director Roz Bird’s views on those opportunities and the benefits of being associated with the MIA.