Listen to how Nick Locke has built his niche manufacturing business Nicab Ltd at Silverstone Park in this revealing podcast from ThinkinCircles.
Since locating to Silverstone Park, Nicab has become one of the UK’s leading specialists in the art of cable and wire harness assembly.
What’s more, unlike many of his competitors, Nick has used his entrepreneurial mindset to continue building the company.
His approach to positive disruption made him an ideal candidate for the Marketing Rules podcast – hosted by James Whitelock for ThinkinCircles, a major marketing recruitment agency.
As Nick reflects in his interview: “Too many times in industry people go by ‘this is how things are done’ whereas I take a lot of that and rip it up and think what would I want the experience to be if I was buying from me?”
Nicab has gone on to become a champion in supporting young talent as well as skills and careers development.
That’s in addition to winning a number of high-profile industry awards for supporting apprenticeships and for the way it treats its employees.
“It’s a cliché but your business is nothing without the people,” adds Nick.
