Silverstone Park occupier Enovation Consulting has become the first sports sustainability agency to receive the King’s Award for Enterprise in International Trade.
The award (nee Queen’s Award) recognises UK-based organisations that have achieved outstanding growth in overseas earnings, relative to business size and associated sector.
Founder and CEO Dr Cristiana Pace, formerly an F1 engineer, enthused: “We are incredibly honoured to be a recipient of the King’s Award for Enterprise. I would like to thank the entire Enovation Consulting team for their tireless efforts.
“We have an important privilege and responsibility, aligning some of the world’s foremost sporting competitions with the greatest challenge of our time.
“We are proud to have been recognised by His Majesty The King and will use this as fuel to motivate our ongoing efforts at home, in the UK, and around the world.”
Enovation Consulting offers end-to-end creative, innovative and data-driven solutions for sports organisations, integrating sustainability best practices into business strategies and enabling clients to deliver on ESG goals.
As the company has progressed from start-up (in 2018) to scale-up inside Silverstone Park’s Innovtion Centre, it has achieved substantial growth in international sports rightsholder trade. This has resulted in new opportunities, including servicing sports clients and events from Oceania to the Middle East and the Americas to Europe.
The team’s work has spanned more than 60 organisations across motorsport, football, tennis, sailing and athletics including: the FIA®; Silverstone Circuit®; Williams Racing®; World Rally Championship® (WRC); The Princess Grace Foundation®; Sir Lewis Hamilton’s global foundation Mission 44®; AS Roma®; Haas F1 Team®; Nitto ATP Finals®; Lega Serie A®; European Club Association® (ECA); F1® GRAND PRIX DU CANADA®; European Athletics® U18 2026; Germany SailGP® and Saudi Motorsport Company® amongst others.
Cristiana added: “Sustainability in sports is all too often overlooked or just perceived as a communications exercise. We work with sports organisations to address sustainability in a robust, impactful, innovative and data-driven way that results in meaningful change. To achieve this, we have remained independent and agile, using what we call the ‘Formula One mindset’.
“Sport has the power to showcase real change, pioneer innovations and inspire generations – is a fitting platform to drive change and cultural shifts to help tackle the climate crisis.”
