16 February 2021
Lodestar, based at Silverstone Park, has rebranded as TFI Lodestar after merging with sister events management and B2B experiential specialist TFI.
The merger means existing and new clients will benefit from a far broader, deeper and complementary service.
Indeed, TFI Lodestar believes that by joining forces it will have an edge in a new landscape of physical, virtual and hybrid live events and experiences.
Under the Lodestar banner, the business already had a reputation for delivering some of the most effective live promotional events for major automotive names such as Abarth (pictured right), Alfa Romeo, FIAT, Jeep and BMW.
Its Silverstone Park premises accommodate an array of event branding kits, hospitality units and off-road driving obstacles, plus a graphics department, used to stage those activities…
Find out more at tfilodestar.com
CEO of TFI Lodestar, Phil Watton said: “We’re excited to begin 2021 with such renewed drive and optimism about our industry, and the launch of TFI Lodestar makes bold our ambition.
“We were able to adapt and innovate quickly during 2020 and we are a stronger agency because of it, so it’s the perfect time to go forward with confidence.
“The simple and clear amalgamation of both company names reflects the enhanced value we are able to offer our clients, whilst reassuring them of a continued excellent service.
“Our new tagline and promise – ALL SIGNAL, NO NOISE – reflects the pragmatism and effectiveness clients can expect when engaging our services”.
Also at Silverstone Park, engineering consultancy Performance Projects has expanded to five people with the appointment of a lead electronics engineer, William Hinojosa.
The business’s renowned engineering expertise attracts customers in international motorsport, agri-tech (pictured below right), construction, marine, defence and niche vehicle projects.
“William is a critical appointment because he is instrumental in the design and integration of electric systems, giving in-house competency to deliver full mechanical and electrical implementations,” said Performance Projects co-founder Chris Horton.
“Obviously, he delivers hardware and software work himself, but more importantly also allows us to tap into, manage and monitor such work from a wide range of suppliers and specialists to broaden our delivery and expansion.”
Chris also said that Performance Projects hopes to add a sixth member to its team – a technician – in the near future.