SME creates spectacularly lit auto body workshop at Silverstone Park
24 February 2022
AutoWaxWorks’s new vehicle detailing and paint shop at Silverstone Park is the most stylish of its kind in the region believes owner Charles Dujardin.
“I wanted a really high-end fit-out to create a really interesting destination for customers,” said Charles who, interestingly, is brother to three-time Olympic gold medal winning dressage rider Charlotte Dujardin.
He added: “The arrival experience is already there by locating to Silverstone Park – it’s a top-notch development, there are very interesting businesses around you and there’s the added buzz of being next to the circuit.
“I’ve been in the bodyshop business for 20 years and have not seen anything like we now have here.
“We’ve found we’ve really been able to put our own stamp on it.”
AutoWaxWorks’ 5,100 sq ft premises include a state-of-the-art Dalby-manufactured spray room, clean bays for applying paint protection film (PPF), paint mixing room and an unmissable light bay (see main image) to check for any final finish imperfections (CLICK HERE for image gallery).
“The light bay is a focal point,” added Charles. “Once a car has gone through the paint and polishing process, the lighting is designed to pick out any imperfections to enable us to make the paintwork pristine – showroom standard.
“We also have the latest processes in camera systems for colour matching.”
Meanwhile other focal points are the décor inside the main welcome and reception areas and a sizeable upstairs lounge area.
“We started with the building as an empty shell and a small mezzanine upstairs, but we have expanded that area to create our own ‘Auto Club13’ experience for customers – a place for them to come and relax with a coffee,” continued Charles.
“The last thing I want us to be is somewhere people drop their key off and can’t wait to be out of there.
“Bodyshops have a reputation for being dark and run-down places, with people tripping over things and people’s cars not being treated right.
“I’m big on cleanliness and want the place to be spotless every time. When people bring their cars here, they are wowed and know they are going to get the royal service.”