Luxury track day specialist DTO Motorsport ‘growing fast’ at new Silverstone Park HQ

Innovative thinking is very much at the heart of luxury track day experience business and high-profile racing team DTO Motorsport which has located to Silverstone Park.

With its fleet of supercars (including BMWs, Porsches and McLarens), DTO provides a level of detail for corporate customers that it believes takes track day experiences to a new level.

The business has made the most of its 10,455 sq ft premises at Silverstone Park which provide office space for sales, customer service and marketing as well a high-end workshop environment in which its technicians can fettle its cars.

In addition, DTO’s own race team – which this year will contest the British GT Championship with a McLaren Artura – is based at the premises.

Founder Mike Jordan said:

We’ve built a really strong team and grown a lot since we located to Silverstone Park, with the in-house team now at 18 and expanding.

“We’ve hired some of the best motorsport mechanics and driver coaches in the industry and, also have a really strong events team with a track record of working with some of the best automotive brands out there, including McLaren and the Jaguar Land Rover Group.

He added: “My background is in launching luxury brands and I was also an avid track day goer myself, but often felt the experiences were underwhelming – even from some of the manufacturer events.

“We’ve set out to change that and redefine what the track day experience could mean.

“At our Silverstone HQ, we keep and maintain all our fleet, which is a combination of vehicles that we use for our experience events and those that we race.

“In addition to our engineering capability, our events and operations team plan and create what we believe are breath-taking motorsport experiences, and my wife and Co-Founder Dani heads the brand and marketing side.”

Michael’s and Dani’s business has taken the corporate track day world by storm – rapid growth means its experiences are being enjoyed by leading concierges, private clients and companies across Europe at a number of famous race circuits both in the UK and on the continent.

Obvious ‘halo effects’ for DTO include having a race team and also a famous motorsport face – former Formula One driver and now Sky F1 television presenter Karun Chandhok is the business’s Head of Motorsport’.

Michael added: “We also work closely with young people who are just starting their careers by letting them join us as apprentices before moving into full-time roles.

“Whilst we have decades of experience across the team, we really look to promote young people on the first steps in their career as well.”

For any motorsport business, being based at Silverstone Park – right next to the world-famous Silverstone Grand Prix Circuit – has obvious advantages.

Michael concluded: “It really was the logical location for us – the name is synonymous with motorsport globally and has incredible heritage – and we also operate at Silverstone Circuit as part of our calendar during the year, whether that’s racing or developing our race clients specifically.

“From a pure physical location, its central location in the UK, near the M1 and M40 motorways, also enables us to travel to other circuits in the UK easily.”