Sports marketing agency Ignition Collective locates to Silverstone Park

News / 11 November, 2025

Ignition Collective, an independent marketing agency specialising in sports and entertainment, has relocated its head office to newly renovated premises at Silverstone Park.

The move to Silverstone Park strategically places Ignition at the centre of the UK’s motorsport ecosystem.

This, says the agency, reinforces its motorsport roots as it also broadens its creative capabilities across other sectors.

Carrie Russell, Founder of Ignition, enthused:

“We wanted a space that inspires creativity and collaboration, and, frankly, somewhere that has the ‘wow factor’ every time you walk through the door. Mission accomplished.”

Ignition has built a reputation for delivering services across sport and entertainment. Its core offerings include strategy, sponsorship activation, event management, branding, digital development and creative content.

The agency was named Best Automotive Industry Marketing Company 2024 by The Business Concept, reflecting its track record in managing complex, high-impact campaigns in sectors such as Formula One, with major brand clients like Ford, and Castrol.

The relocation underscores Ignition’s emphasis on remaining agile, independent and regionally based, countering the trend of London-centric creative services with a presence firmly anchored in Motorsport Valley®.

Carrie added: “We’ve built a culture around partnership, curiosity and asking the right questions.

“Our clients know we’re not just here to tick boxes; we’re here to elevate the brief, bring unexpected thinking to the table and deliver work that people remember.”