Ducati UK brings manufacturer’s world famous Riding Experience to Silverstone

Ducati UK, located at Silverstone Park, has played an instrumental role in helping the legendary motorcycle manufacturer bring its globally popular Ducati Riding Experience (DRE) to the country for the first time.

Fittingly, the Silverstone Circuit, which Ducati UK’s headquarters looks out to, hosted the first Ducati Riding Experience in the UK.

Sixty Ducati customers, ranging in different levels of experiences, participated in an exclusive track experience alongside a number of Ducati’s past and present racing stars including Italian Michele Pirro who competed in last weekend’s Italian MotoGP.

The DRE has visited racetracks around the world and is best-known for being run on the finest racing circuits in Italy.

However, this was the UK’s first taste of an experience that is famed for being much more than a normal track day.

The comprehensive three-day package included two nights at the Hilton Garden Inn Silverstone and the ultimate motorcycle track experience with inclusive hire of Ducati’s latest sport bike, the Panigale V4.

The event also included dining, use of the Silverstone Circuit’s Wing pitlane complex and even a track walk with Ducati’s expert instructors.

Ducati UK MD Fabrizio Cazzoli had hinted at top-class track experiences for its customers in 2023 in our interview with him earlier this year.

Following the DRE event at Silverstone Circuit, he commented:

We’re all delighted the first DRE held in the UK has been such a great success. It was fantastic to be able to see so many riders out on track on their Ducati machines, enjoying the UK’s fastest racing circuit at Silverstone.

“The racetrack has always been at the very core of Ducati DNA and this kind of experience allows riders to explore the performance and Ducati technology to the ultimate level.

“DRE Racetrack is the most refined format where, together with Ducati top instructors and the most premium hospitality, you can have a truly unique experience, while the Ducati Track Days offer the opportunity to enjoy a day on the track together with a wide community of Ducati owners.”