Cutting edge VR technology wows auto business leaders

Cutting edge VR technology wows auto business leaders

10 July 2018

Silverstone Park linked up with one of its occupiers to showcase cutting edge esports/virtual reality technology on the eve of the British Formula 1 Grand Prix as part of its on-going engagement with senior business figures from motorsport and automotive.

Virtually Entertained brought two of its VR simulators complete with a lap time leader board to the MIA’s business growth conference – held in Silverstone based F1 team Sahara Force India’s grounds – to add to Silverstone Park’s stand at the event.

The high tech business estate, being developed by MEPC, was a sponsor of the high-profile event. Its stand was run in conjunction with both Aylesbury Vale District and South Northants councils.

And said MEPC’s Roz Bird, Commercial Director for Silverstone Park: “Our stand proved very successful in attracting many top-level people – they had great fun thanks to Virtually Entertained’s simulators and that led directly to some really worthwhile conversations.

“We were able to present our new Silverstone Park automotive brochure which is an update of all the options available at the estate for businesses looking to relocate and grow.

“The fact we have new planning consent for 2.1m sq ft of land for commercial development, specialist facilities such as a world-class metrology facility and sit at the heart of the Silverstone Technology Cluster with all its capabilities in advanced engineering and manufacturing is obviously of real interest to those individuals.

“We welcome all enquiries so please do contact either myself or Jon Silversides and Jamie Catherall at our appointed letting agents Carter Jonas or DTRE (see contacts below).”

Virtually Entertained’s esports director Ben Turner said: “From an engagement perspective our VR experience makes for the best simulation of its kind – the software is super realistic and is the most advanced you can get commercially.

“Teaming up with Silverstone Park at a high-profile event has given us some invaluable exposure in the marketplace.”

• To order a new Silverstone Park automotive brochure contact the estate’s Marketing & Occupier Liaison Officer Ruth Williams: rwilliams@silverstone-park.com or tel +44 (0)1327 856000.

Contacts:
Roz Bird: Email rbird@mepc.com / Tel +44 (0)1327 856000
Jon Silversides: jon.silversides@carterjonas.co.uk / Tel +44 (0)1865 404458
Jamie Catherall: jamie.catherall@dtre.eu / Tel +44 (0)20 3328 9097

CLICK HERE to discover more about the development and business opportunities at Silverstone Park.