Morgan Motors appoints Design Rule to oversee major PLM upgrade

Morgan Motors appoints Design Rule to oversee major PLM upgrade

27 July 2017

High-tech Silverstone Park based company Design Rule Ltd has been appointed to manage famous sportscar manufacturer Morgan Motors’ product lifecycle management (PLM) upgrade to the Dassault Systèmes 3DEXPERIENCE platform from SmarTeam.

Design Rule, located in Park’s Innovation Centre and now a member of the Silverstone Technology Cluster, is a leading supplier of Dassault Systèmes PLM technology to discreet manufacturing industries.

Its success comes from its three pillars of technical competence, service quality and global partnerships with its team delivering best-in-class deployments of 3DEXPERIENCE, ENOVIA V6, CATIA and SMARTEAM from Dassault Systèmes and complementary solutions.

It also boasts one of the largest 3DEXPERIENCE/ENOVIA V6/SMARTEAM skill bases in Europe as well as unique ‘toolsets’ to speed implementation and improve user productivity.

Aerospace, automotive, defence, electronics, marine, mobility and off-shore are all industries which rely on its expertise.

One of the biggest appeals of Morgan’s cars is that each is hand built but the manufacturer – with Design Rule’s input – has also invested significantly in modern CAD and PLM technology to support the development of its famous model line-up.

Morgan’s Engineering Director Graham Chapman commented: “We have been working with Design Rule for approaching eight years. Having delivered our initial SmarTeam implementation they have continued to support us ever since. Their team understands our business in detail and how PLM can best serve it, so we are delighted that we will continue to work together on this business platform upgrade”.

Design Rule’s Managing Director Bob Hiller explained:  “Morgan Motors is typical of many of our customers in that we have a very long working relationship with them.

“The project itself is a good example of British industry investing in the latest generation of PLM business solutions to support the development and manufacture of their product, in this case a prestige brand of sports car. We are looking forward to sharing more information about the project as it progresses.”